London Fashion Week 2015 – Being a Fashion Scout!

Happy Monday  to all you refreshed relaxed lovely people.  For anyone who is a follower of fashion you will be aware that we are now over half way through what is the fashion worlds busiest period of the year – London Fashion week.  London fashion week like all other fashion weeks (New York, Paris, Milan etc) occurs twice a year. They are the power fashion houses chance to showcase their up coming season’s trends to the rest of the world.  So whilst personally we are thinking about winter clothes and maybe the coming spring, London Fashion week brings us the trends of what we will be wearing for winter Autumn/Winter next year.

When I think of Fashion week I think of established labels such as Henry Holland, Anya Hindmarsh, Erdem and Christopher Kane.  More recently we have seen high street giants such as Topshop present their own collections – Topshop Unique, bringing an affordable range to the masses.  Fashion Scout that is now in it’s 18th year showcases  emerging and established talent during London Fashion Week .  The Body Shop one of Fashion Scouts’s sponsor’s invited Mrs J and a few fellow blogger friends to an insight into the weird and wonderful world of the fashion show.  The whole experience was everything that I had imagined it to be, glamourous, wacky, chaotic and tiring.  Here’s a brief pictorial round up of my fashion week so far:

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Lobby of Fashion Scout – Freemason’s Hall, Covent Garden – showcasing some of the featured designers.

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 Mrs J goes Backstage!

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Final Outfit checks...

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….and lots of steaming – attention to detail is key

 

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Every Man’s dream – gorgeous women everywhere being styled by the very talented Body Shop makeup team

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Outfits ready for the next show

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Time for a spot or R&R by The Body Shop nail technicians in between shows. I’m wearing Peach Babe, from the Colour Crush collection at The Body Shop – click here

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Off to the next show! Youjia Jin:

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Youjia Jin- is the Chinese born designer who graduated from Central Saint Martin’s in 2011 and London College of Fashion with an MA in womenswear in 2014.  Her style is based on classic tailoring with a feminine twist. This season’s collection is based on the fairy tale Alice in Wonderland, with Youjia’s interpretation giving the twist of an alternative wonderland. With gender neutral designs, and lots of grey and use of lace Youjia merges the genders. I liked the use of heavy pleating and feminine flowing skirts.  Whilst I personally wouldn’t wear grey from head to toe, the range was very wearable, Youjia Jin is definitely one to watch in 2015!

Mrs J xx

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