Alessandra Ferri partners with No7 as the brand heads in a new global direction!

Last week I was invited as a guest of No7 to watch an exclusive performance from Alessandra Ferri and Federico Bonelli as they present a pas de deux from Wayne McGregor’s Woolf Works! How is this relevant to No7 you ask? Well after years – eighty in fact – of providing skincare and beauty products to British women, No7 is ready to take its miracle serums and brand a global destination for women in the modern world. Having always focused on that #TaDah moment, this is a brand that understands that beauty is more than just making you look pretty. It’s about how you feel, about empowerment and being the best that you can be. Partnering with Alessandra Ferri who, at 19, was the youngest ever principle dance at The Royal Ballet, is to evoke what the brand aspires to be seen as. For at 52, after a short break, Alessandra has returned to dance again. During the event, Kristof Neirynck, Walgreens and Boots alliance vice president, explained: “Every day, all over the world, women use No7 products to get READY. Ready to take centre stage and make a positive impact in their world, and that is now front and centre in our communications. We want to inspire and enable women globally, to look and feel at their most beautiful, so that they feel ready to take on life and create a positive impact in their world. Alessandra Ferri is the personification of READY. Her incredible talent, hard work and immense determination have made her one of ballet’s most important artists, defying the limitation of age. She is a woman who’s been ready since her teens and continues to be ready for so much more.”

Lift and Luminate
And so with that let me introduce you to the New No7 Lift and Luminate Triple Action Serum. This serum is set to be better than the famous Protect and Perfect. It reduces the appearance of wrinkles, makes skin feel firmer, its tone more even, ultimately targeting skin concerns which affect youthful appearance.
The serum is £27 for 30ml and is available in Boots stores and online now!

Mrs J xx

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2 Discussions on
“Alessandra Ferri partners with No7 as the brand heads in a new global direction!”
  • It’s so interesting to see what happened at this event. I was invited, but I turned it down because the invite just promised “an exclusive performance” with no indication of what that was or what it was promoting. It does sound like fun, and great to see a fiftysomething in a campaign like this. The serum itself sounds ace. I bet it’ll be a huge success.

    • Hi Joanne, I totally hear you. I thought the vagueness of the invite was a bit odd and was going to do the same, but I had a few meetings on the same day so thought I would go. We got to see an exclusive performance which was lovely as choosing to go to a ballet just wouldn’t really happen otherwise :-). I think it’s great that No7 are promoting looking and feeling good at any age :-). x

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